ABOUT THE EXPERIENCE
A global salon at the heart of the World Cup.
Curated for heads of state, institutional leaders, global executives, world-class athletes, renowned entertainers, and influential cultural figures, The Phoenix Reserve offers a discreet, highly secure environment for meaningful connection and high-level exchange; immediately adjacent to the epicenter of World Cup action.
Programming Features
- DAYTIME: Davos‑style, globally‑inspired panels
- SUNSET: Golden Hour culture with Acoustics live performance
- AFTER DARK: Dallas Austin After Dark with International DJ sets
- Arts and fashion showcases and Brand Salons
Rooted in Atlanta’s unparalleled musical legacy, The Phoenix Reserve blends performance, conversation, and private hospitality. A Michelin-caliber culinary program, led by the acclaimed chef of Hotel Phoenix, is paired
with a world-class beverage experience and rotating art exhibitions.
Guests step into a refined setting where the world’s most powerful decision-makers meet, negotiate, and shape what happens next on and off the global stage - just moments from kickoff, in an environment that unites music, sport, and art at the highest level.
(1)
Daytime Panels
Davos‑style, globally‑inspired daytime panels focusing on cultural diplomacy, strategic collaboration, and high‑level influence. M-F 10am – 4pm.
(3)
After Dark
International DJ sets co‑hosted by Dallas Austin and special guests. An entertainment‑first setting for elite celebration and networking. M-F 10pm – 2am.
(2)
Sunset Acoustics
Golden Hour culture featuring globally‑inspired live performance, arts, and fashion showcases. Transforming the space into a living canvas of expression. M-F 5pm – 8:30pm.
Michelin‑caliber culinary
The Michelin‑caliber program is led by the acclaimed chef of Hotel Phoenix, paired with a world‑class beverage experience and a rotating, gallery‑quality art exhibition transforming the space into a living canvas of global culture and contemporary expression.
REQUEST BRAND PARTNERSHIP
Join The Phoenix Reserve as a strategic partner at the heart of the 2026 World Cup. Connect with global executives, world-class athletes, and influential cultural figures in an environment that unites music, sport, and art at the highest level.
CURATED PROGRAMMING
GLOBAL SALON *** CULTURAL DIPLOMACY *** WORLD CUP 2026
Presented by Grammy Award-winning producer and global music visionary Dallas Austin
The Phoenix Reserve Experience
An invitation-forward, music-driven global salon taking flight during the 2026 World Cup, located steps from Mercedes-Benz Stadium and the biggest matches.
About The Experience
Curated for heads of state, leaders, executives, and influential figures, The Phoenix Reserve offers a discreet environment for high-level exchange moments from kickoff.
Programming:
DAYTIME: Davos-style Panels
SUNSET: Acoustics, Arts and Fashion
AFTER DARK: Dallas Austin DJ Sets
When & Where
WHEN
June 1 - July 31, 2026
WHERE
Hotel Phoenix - Centennial Yards flagship hotel.
State-of-the-art guest rooms and suites | Click to complete reservation request